IPS/Rate The Debate


IPS/Rate The Debate

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Reform is a Right


Institute of Perception Studies (IPS)

Institute of Perception Studies (IPS), New Delhi, is a research organization dedicated to the study and understanding of perception through in-depth and methodologically innovative access of its impact on society and politics. Perception is opinion and judgment, based on both cognitive and intuitive understanding. Perception is essential for knowledge, and is a gateway for explorations that are inductive, deductive, as well as intuitive, predictive. The IPS unifies the various aspects of the social, political and cultural, to reveal the underlying disparities that societies across the world have accepted as ‘normal’ 

ips initiatives 

Rate The Debate

Rate The Debate (RTD): An media initiative of the IPS that measures perception manufactured by television news. This is India’s only content-based analysis of media through indices such as prime-time debates, anchor analysis and language analysis, among others.


Rural-Urban Distress Reforms and Action: RUDRA is a research initiative to identify new Distress and experiment with solutions. The focal point of Rural Distress has been Farmer Suicides, Farmer Suicide Households, Distress Indicators, Farm Widows, Women Farmers, among others. Urban Distress delves into the infrastructure inequalities in cities, and rights and freedoms of urban citizens.

Hakku Initiative

Hakku Initiative is India’s first campaign-based online platform for Social Journalism that that works on finding solutions and with an objective to explore pathways for reforms in social, economic and political spheres.

Dr. Kota Neelima


Dr. Kota Neelima is an author, political scientist, and former journalist, and writes on distress, poverty, gender, electoral reforms and democratic deficit. Dr. Neelima was Senior Research Fellow, SAIS, Johns Hopkins University, Washington DC and is an alumna of Jawaharlal Nehru University and University of Delhi.                                                                                                                                                    She heads the Institute of Perception Studies, New Delhi. The Institute’s Rate The Debate is India’s first content-based rating system for television news. The media watchdog tracks prime time news, TV debates, for hate and bias. Neelima also heads the Hakku Initiative in Hyderabad. It is India’s only campaign-based, solution-oriented ‘non-news’ YouTube channel. The civic issues of Hyderabad addressed since its inception in 2021 are Monsoon Preparedness, Sanitation Warriors, Open Drains, Forgotten Teachers and the ongoing campaign is on Women’s Safety and Wine Shops in Hyderabad. The Hakku Campaigns have made a difference due to citizen participation and collaboration with the state government and municipal authorities. Rate the Debate and Hakku Initiative are based on Dr Neelima’s concepts of ‘Social Journalism’ and ‘Counter Communication’. Neelima has also authored seven books, ranging from poverty to philosophy. Her recent book, Widows of Vidarbha, Making of Shadows (Oxford University Press), is a longitudinal study of farmer suicide households. Two of her books have been optioned for web-series and one has been optioned for a movie. 

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